The brand and the outlet, designed as one.

Matash builds the brand, on paper, online and on camera. Studio Nalmé designs the space. Both work from your brief, so the cafe you picture is the one that opens.

Brand by MatashArchitecture by Studio Nalmé

Mysore Milk Bar from the street, as designed: a cream shopfront with the name in blue, scalloped arched windows and a blue railing
Mysore Milk Bar, as designed
The Mysore Milk Bar mark: the Gandabherunda among coffee leaves
The Gandabherunda, an ancient mythical two-headed creature, drawn in blue from an old stone carving
The Mysore Milk Bar stamp, blue on cream

The Gandabherunda, an ancient mythical two-headed creature, drawn by us in the brand's blue from an old stone carving.

We were given a name. The rest came from a myth.

Mysore Milk Bar came to us as just a name. We went looking for what Mysore already owns, and found the Gandabherunda, an ancient mythical two-headed creature that Mysore has carried for centuries. We redrew it as an old lithograph, among coffee leaves and cherries, and set it in a postage stamp. The colours, the pattern, the menus and the outlet all grew from there.

The Mysore Milk Bar mark with the name in Kannada The Mysore Milk Bar mark with the name in English

The same mark, in Kannada and in English.

Architecture by Studio Nalmé.

Studio Nalmé is a premier earth architecture studio, specialising in unique, local and sustainable materials. Matash builds the brand from its positioning. Nalmé designs the place itself, drawing on the brand's identity and patterns, so the cafe reads as one, from the street to the counter.

See their work at studionalme.com

Walk in.

Scroll from the street through the door. Renders of the outlet's design.

Mysore Milk Bar from the street: a cream shopfront with the name in blue, scalloped arched windows and a blue railing
Inside Mysore Milk Bar: blue velvet chairs, marble tables, a tiled counter in blue and white, and a coffered wooden ceiling

Architectural design by Studio Nalmé.

The entrance at golden hour: a scalloped arch frames the pastry counter, with the blue dining room beyond

Through the arch.

Scalloped arches, the kind you see across old Mysore buildings, frame the windows, the door and the counter. The blue and cream of the stamp carry onto the walls, the tiles and the floor.

Six stages, one brief.

Most new outlets brief a branding agency, an architect, a printer, a photographer and someone for Instagram, one by one. Here, Studio Nalmé starts on the space as soon as the identity is set, while we write the menu, shoot the food and build the website. You're ready to build in six to eight weeks, and Studio Nalmé supervises the build on site.

Press a stamp to see what you get at that stage.

Where are you starting from?

Cafes, bakeries, milk bars, darshinis and sweet shops.

For founders, roasters and estates

Opening your first outlet

One brief instead of four vendors, from the name to the day you open. Roasters and estates opening their first cafe: the brand starts where your coffee does.

  • Positioning, name and identity
  • Menu, packaging and print
  • The space, by Studio Nalmé
  • Website, social, photo and film

Ready to build in six to eight weeks.

Build your outlet with us

For chains with a few outlets and plans for many

Growing from a few outlets to many

We design the format once: the brand, the master store, versions for different site sizes, and a build guide your contractors can follow. Every new outlet opens faster and feels like the same place.

  • Brand system and master store
  • Versions for different site sizes
  • A build guide, and on-site supervision
  • Photos and launch content for each opening

Design once. Open again and again.

Plan a rollout

For family businesses on their second generation

Taking a family name forward

We keep what your customers already recognise and design the rest for the next generation and the next outlet.

  • The founder's story, written down
  • The identity, refreshed in Kannada and English
  • A refit, or the next outlet
  • Photo, film and social for new customers

Same name. New reach.

Talk about your brand

Tell us the street and the month you want to open.

Or write to

Based in Bengaluru. Working across Karnataka.