# Matash

> Matash is a brand studio in Bengaluru, India. It does positioning, identity, packaging, websites, social media, photography and film, in Kannada, Hindi, Tamil, Telugu, Malayalam and English, for companies run by the people who own them, whether they are two years old or forty. Matash turns businesses into brands. It was incorporated in 2026 and is part of Matash Enterprise Lab, started in 2026 by Nitin Krishna P.

## What Matash makes

- Positioning: the one sentence, who it is for, and the story everyone in the company tells the same way.
- Identity: name, mark, type and colour, in the customer's language and in English.
- Packaging and print: labels, boxes, menus, brochures, signage and trade-fair stalls.
- Website and social: the website, the Instagram grid, the Google listing and the posts after launch.
- Photo and film: product and food shoots, photos of the space, brand films, reels and pitch films.
- Outlets: with Studio Nalmé (https://studionalme.com), a premier earth architecture studio specialising in unique, local and sustainable materials, Matash designs cafes, restaurants and retail outlets end to end, from positioning and the name to the space itself and the website, photos and film that take it online.

Clients can take one stage or all of them.

## Who it is for

Owner-run companies in Bengaluru, Karnataka and across India: founders starting out, family businesses passing to the next generation, food and FMCG brands, and anyone opening an outlet. Indian languages are Matash's strength: it writes in the customer's language first and English second, with Kannada written in-house and Hindi, Tamil, Telugu and Malayalam written with native writers.

## Selected work

Each case has its own page, written as a short conversation: the client's brief, Matash's answer, then the work.

- Mysore Milk Bar (Bengaluru, food and beverage outlet): brand story built from the Gandabherunda, an ancient mythical two-headed creature; name, mark, packaging and the space, with Studio Nalmé. https://matash.in/mysore-milk-bar and the outlet case at https://matash.in/build-your-outlet
- Nela (cold-pressed oils and infusions, a sister company of Matash's founder): identity, leaf patterns and hand-drawn packaging for oils, infusion tins and kraft pouches. https://matash.in/nela
- Milestone (facade engineering): rebrand, architectural films of their buildings, and LinkedIn content. https://matash.in/milestone
- Bhima's Foods (ready-to-cook South Indian breads, a B2B maker going direct to consumers): brand refresh, a mascot of Bhima the cook, and packaging. https://matash.in/bhimas
- Bulkveg (fresh produce supply, a family business at the Bangalore APMC market): a new identity and organic Instagram to win five-star kitchens, hotels and caterers. 1.25 million Instagram views (1,245,693) in about 40 days of posting, all organic, following Matash's content plan (Instagram Insights, 16 August to 14 October 2026). https://matash.in/bulkveg
- Ancient Sage (incense, launching in the United States): naming and logo. https://matash.in/ancient-sage
- Ihoera (post black metal band, Bengaluru): music video for the single Under a Harvest Moon, made by Nitin Krishna P, Matash's founder, and listed by Rolling Stone India in October 2023 (https://rollingstoneindia.com/new-indian-metal-songs-album-skreen-6-mustang-ihoera-djinn-miskatonic-dymbur/). https://matash.in/ihoera
- Earthpharm (preclinical biotech, Matash's founder's own company): wordmark, a repeatable logomark, brand identity and presentation templates. https://matash.in/earthpharm
- DriveU (car driver service): night photography of driver-partners' new apparel for internal communication. https://matash.in/driveu

## Founder

Nitin Krishna P is a creative entrepreneur. He started Matash Enterprise Lab in Bengaluru in 2026, after producing documentaries in the newsrooms of Times Network, Deccan Herald and Prajavani, and working as a content specialist at Meta. He is also co-founder and CEO of Earthpharm, a preclinical biotech. https://matash.in/about

## Contact

- Email: inquire@matash.in
- WhatsApp or phone: +91 81976 62857
- LinkedIn: https://www.linkedin.com/company/matash-ing/
- Location: Bengaluru, India
- Venture blueprints (Matash Enterprise Lab): nitin@matash.in

## Pages

- [Home](https://matash.in/): what Matash does and selected work
- [About](https://matash.in/about): the studio and its founder
- [Brand positioning and strategy](https://matash.in/brand-strategy)
- [Logo and brand identity design](https://matash.in/logo-and-identity)
- [Packaging design](https://matash.in/packaging-design)
- [Websites and social media](https://matash.in/website-and-social-media)
- [Photography and film](https://matash.in/photo-and-film)
- [Outlets](https://matash.in/build-your-outlet): the Mysore Milk Bar case study with Studio Nalmé