DriveU: We have new apparel for our driver-partners. We want a shoot to introduce it to them, for our internal communication.
Matash: Then shoot it where they work. At night, on the street, where the reflective print does its job.
Matash: The city blurs. The driver doesn’t.
Matash: One long exposure. Everything moves except him.
Matash: And up close, the moment the work is about. The keys change hands, the badge catches the light.
Matash: Working on something of your own? Tell us about it in one line, and we’ll tell you where we’d start.
Related work: Ihoera and Bulkveg.