Bulkveg

Bulkveg: rebrand and Instagram, by Matash

Bulkveg

Identity and Instagram

Bulkveg: We’re a family business, licensed traders at the Bangalore APMC market. We supply produce across India, and we sort and grade all of it ourselves. Now we want five-star kitchens, hotels and caterers to buy from us.

Matash: Then the brand has to be as careful as your grading.

Matash: We started with one sentence.

Matash: A family business, transformed for five-star kitchens.

Matash: Then a mark that carries it: B and V as a delivery truck, with a leaf.

The Bulkveg emblem: B and V as a delivery truck, with a leaf
The emblem in white on Deep Carmine
The BV mark in black on Pear Green
The BV mark in white with a green leaf, on black
The BV mark in black with a green leaf, on white
The Bulkveg wordmark

Matash: Then we put it on what buyers handle: the card, the tag, the crate.

A Bulkveg card among fresh vegetablesTomatoes in a net bag with the Bulkveg tagBulkveg crates stacked in the field

Matash: Then we took it to Instagram, with carousels and Reels from the market floor.

bulkveg.bangalore

Reel: peas, handpickedTomatoes in a net bag with the Bulkveg tagBulkveg crates in the fieldToday's lineupFarm-fresh potatoesCrunchy carrotsFreshly picked peasSnap-fresh chilliesFreshly plucked capsicumsSame-night sourced. Graded by sunrise.Reel: carrotsA Bulkveg card among vegetables

bulkveg.bangalore

Carousel slide 1: Today's lineupCarousel slide 2: Farm-fresh potatoesCarousel slide 3: Crunchy carrotsCarousel slide 4: Freshly picked peasCarousel slide 5: Snap-fresh chilliesCarousel slide 6: Freshly plucked capsicumsCarousel slide 7: Same-night sourced. Graded by sunrise.

Matash: In about 40 days of posting:

1.25 million

views on Instagram, all organic, from the content plan we wrote. Plus 880 new followers.

Source: Bulkveg's Instagram Insights, 16 August to 14 October 2026 (1,245,693 views).

Matash: Working on something of your own? Tell us about it in one line, and we’ll tell you where we’d start.

See Bulkveg on Instagram

Related work: Bhima’s Foods and Milestone.