Milestone: rebrand, architectural films and LinkedIn, by Matash

Rebrand, architectural films and LinkedIn

Milestone: We’re Milestone. We’ve designed and built complex facades for over 30 years. We need a complete rebrand, films of our buildings, and a plan for LinkedIn.

Matash: Then the brand should be as exact as the facades you build.

Matash: Partnering Perfection.

Matash: A mark of three facets that close into one form, the way panels meet on a facade. Two colours lead, two support.

The Milestone lockup with the line Partnering Perfection
The mark in white on the secondary colour
The mark in the accent colour on charcoal
The mark as signage on a timber wall, as designed
The typefaces: Franie Bold and Nunito Sans Medium

Matash: The brand film opens on a honeycomb: thousands of cells, each one fitting the next. Then the city. Then the line.

Brand filmPartnering Perfection

Matash: Then we filmed the buildings they clad, from the air and up close. Pick one.

Matash: On LinkedIn, the buildings and the people behind them.

A Milestone Aluminium LinkedIn post with the Wipro House filmA Milestone LinkedIn post: We grow together. Dedicated upskilling hours for employees

Matash: Working on something of your own? Tell us about it in one line, and we’ll tell you where we’d start.

Related work: Bulkveg and Ihoera.