Skip to the page

What we make / Positioning

Brand positioning and strategy, in Bengaluru.

Before a logo, a label or a post, there is a sentence: what you are, who it is for, and why they should pick you. We write it with you, test it on people who don’t know you, and turn it into a story the whole team can repeat without you in the room.

Tell us what you’re working on

What you get

  1. A positioning line, in your customers’ language and in English
  2. Who you are for, and who you are not for
  3. The story: how the founder, the sales team and the website describe you, the same way
  4. A name, if you need one
  5. What to make first, and what can wait

Where we start

A founder, two years inPositioning, then a narrative the whole team can repeat without you in the room.
Ten years in, growingOne story, told the same way on every surface, by everyone.
A family business, forty years inWrite down what the founder never had to. Then design from that.

Work

BulkvegFresh produce supply

A family trader at the APMC market, repositioned to win five-star kitchens.

See the workBhima’s FoodsReady-to-cook breads

A B2B bread maker, given a brand and a mascot to sell to homes.

See the workAncient SageIncense

A name and a mark for an incense brand launching in the United States.

See the work

In your customers’ language first.

We write in Kannada, Hindi, Tamil, Telugu, Malayalam and English. Kannada is written in-house; the others with native writers.

Questions we hear

Do we need positioning if we already have a logo?

A logo says who you are. Positioning decides what you say, and to whom. If people know your name but not why to choose you, the sentence is what is missing.

Can we take positioning on its own, without design?

Yes. Clients can take one stage or all of them.

Do you write it in Kannada?

Yes. We write in your customers’ language first and English second. Kannada is written in-house; Hindi, Tamil, Telugu and Malayalam with native writers.

Start with one line.

Tell us what you’re working on. We’ll reply with where we’d start.

Or write to [email protected], or call +91 81976 62857.

Other things we make